I've long preached that a sign can be anything that effectively draws attention to a business. The actual name and logo on the sign is definitely important but there are many other things that can dramatically add to the desired impact and memorability. One of these elements is the landscaping around the building and sign. As sign makers we are limited by the regulations which control many aspects of the signs we build. This includes size. Through clever landscape design we can focus a whole lot of attention to the business without any restrictions. Our own business is a good example. The sign measures 4' x 2' and conforms to the local regulations. The visual impact of the building (our house) and colourful landscape multiplies the effect many times over.