A picture is indeed worth a thousand words

We take a lot of pictures in our shop, documenting every stage of every project. Each evening I go through them editing and sorting them out for future use. The photos record every stage of the project. Some of those photos are used on this journal, in trade magazines, and in presentations to show how we build our creations.

After each project we also try to take some really good photos, with Becke and her professional photo equipment doing these honours. The purpose of these photos is to document our work in the best possible fashion, with simple backgrounds and optimum lighting. These are the glamour shots and the results are well worth the considerable time and effort it takes to set up. These photographs will be showcased in our portfolio, entered into competitions and sent off to publications.

Today I present the pictures of the finished IDEAMATIC.

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Dan SawatzkyComment