Imagine a gigantic room with more than a thousand exhibitors and twenty-eight thousand people in attendance. Inside the giant room massive rides are running, climbing apparatus is set up and enormous creative displays are wall to wall. The noise is a cacophony of competing sounds. The isles are jammed with people from around the world. It is an experience unlike anything else and is truly sensory overload. I have now quickly covered the trade show floor once, only stopping briefly at points of interest as I gathered an quick overview of everything there. My iPhone tells me I walked in excess of eleven miles today. Tomorrow, I'll do it all again and spend a little more time at specific booths and displays. It is all about gathering information and building relationships for the future.