In our shop, we have a standard that we must achieve before we are content. Our ‘standard’ is that a random person who happens to be passing by needs to take a picture of our project before the installation is finished. These days, with everyone having a camera on their phone, it is easier than it used to be, but it is still a high bar. The JD Transport semi-truck load of signs left Chilliwack this morning on it’s four day journey to Ontario. Our client excitedly contacted us this evening and passed on a picture from Instagram that had been tagged to the farm. Someone had snapped this picture as they passed the semi full of our work on the road through Calgary. That is advertising that is already working for our client, and it is still 3,400 kilometres from being installed!! Standard achieved!