Design concepts are an essential part of our business. We create well over a hundred concepts each year. These drawings are used to convey our unique ideas to our customers. Some are merely exploratory ideas, used in developing a project story. These ideas go through several iterations with more drawings produced each time. We often over-design, with more ideas presented than needed in the short term. Creating concepts, sometimes years in advance, allows our customers to implement a multi-year plan and stay consistent with the story throughout the project. Ideas not used are never discarded but are filed away for reference in the future. Good ideas never go bad.